Pre Natal Diognostic Techniques Health And Social Care Essay

The Pre-natal Diagnostic Techniques ( Regulation and Prevention of Misuse ) Act, 1994, was enacted and brought into operation from 1st January, 1996, in order to look into female foeticide in India. Rules have besides been framed under the Act. The Act prohibits finding and revelation of the sex of fetus i.e. antenatal sex understanding by misapplying different pre-natal diagnostic techniques and processs. It besides prohibits any advertizements associating to pre-natal finding of sex and prescribes penalty for its dispute. Any individual who contravenes the commissariats of this Act is punishable with imprisonment and mulct. Recently, PNDT Act[ 1 ]and Rules[ 2 ]have been amended maintaining in position the emerging engineerings and new pre-natal diagnostic techniques for choice of sex before and after construct and jobs faced in the working of execution of the ACT and certain waies of Hon'ble Supreme Court after a PIL was filed in May, 2000 by CEHAT and Ors, an NGO on slow execution of the Act. These amendments have come into operation with consequence from 14th February, 2003PRE-NATAL DIOGNOSTIC TECHNIQUES AND PROCEDURESPrenatal diagnostic proving involves proving the fetus before the birth ( prenatally ) inorder to find as to whether the fetus has certain abnormalcies, including certain familial or self-generated familial upsets. Some of these trials, such as echography and certain blood trials, are frequently portion of everyday prenatal attention. Ultrasonography and blood trials are safe and sometimes assist find whether more invasive antenatal familial trials ( such as chorionic villus sampling, am niocentesis, and transdermal umbilical blood sampling ) are needed. Prenatal diagnosing enables early diagnosing of inborn anomalousnesss and familial upsets in the underdeveloped embryo. The population hazard of holding a kid with some inborn abnormalcy, whether genetically and/or environmentally determined, varies between 3 and 5 % . In households at hazard of a familial upset the chance of holding an affected kid can transcend several fold the population hazard, hence in these households prenatal diagnostic processs should be purely applied.[ 3 ] Advanced conceive ofing techniques every bit good as cytogenetic and molecular biological science methods provide the agencies to name prenatally legion inborn structural deformities and familial upsets in high- hazard households. Early diagnosing in utero can turn out indispensable to direction of the gestation, antenatal and postpartum medical attention, and intervention. It is besides important to doing informed determinations about go oning or ending the gestation. Familial guidance in association with modern antenatal diagnostic processs constitutes a basic component of bar of inborn anomalousnesss and familial upsets. The procedure of antenatal guidance and diagnosing is committed chiefly to reassigning information which aims to assist the parents: – 1. To understand and admit the indicants for antenatal diagnosing, 2. To understand the medical facets of doing the diagnosing of a familial disease or a inborn abnormalcy ( by qualifying the upset, form of heritage, the hazard of holding an affected kid in consecutive coevalss ) , 3. To do informed picks about the adequate for a given pathology and acceptable diagnostic strategy ( by depicting the possible diagnostic methods and processs, their benefits, restrictions and hazards ) . Harmonizing to World Health Organisation ( WHO ) and European Commission ‘s recommendations, antenatal diagnosing should be voluntary and performed merely in order to get cognition about fetal wellness position ( as described by medical indicants ) . Feasibility of antenatal diagnosing should be equal, just, and available to anyone, irrespective of the twosome ‘s or medical practician ‘s attitude towards expiration of gestation. In instance of having an unnatural consequence, the determination about expiration of the gestation should be made independently by the adult female or the twosome. Peoples doing such determinations should non be discriminated against, whatever determination they have made: either ending the gestation or giving birth to a disabled kid. Methods of antenatal diagnosing can be divided into: – ( a ) Non-Invasive ; and ( B ) Invasive techniques.NON-INVASIVE PROCEDURESNon-Invasive techniques are used for naming inborn anomalousnesss and hazard appraisal of given familial upsets ( testing ) aˆ? Ultrasound: Routine obstetric ultrasound scan: – Everyday obstetric ultrasound scanning performed by the obstetrician pull offing the gestation. Standards for normal gestations provide for four scans carried out at: 11-14 hebdomads, 21-26 hebdomads, 27-32 hebdomads, and 40 hebdomad of gestation. High-resolution ultrasound scan and Doppler surveies: – Performed in any gestation with an increased hazard of fetal structural abnormalcies, isolated or portion of a familial syndrome. Womans are referred for high-resolution ultrasound to specialist Centres pull offing bad gestations. In recent old ages 3-dimensional ultrasound ( 3D ) and 4-dimensional ultrasound ( 4D ) have started to play an increasing function in antenatal diagnosing. They can be applied in measuring facial characteristics, cardinal nervous system abnormalcies and skeletal defects. Fetal bosom echocardiography: – Performed at 18-23 hebdomads of gestation in the presence of an increased hazard of bosom defect ( for illustration: bosom defect in a parent or sibling, unnatural modus operandi ultrasound ) aˆ? Magnetic resonance imagination ( MRI ) MRI is used in combination with ultrasound, normally at or after 18 hebdomads ‘ gestation. MRI provides a tool for scrutiny of fetuss with big or complex anomalousnesss, and visual image of the abnormalcy in relation to the full organic structure of the fetus. Apparently MRI is a riskless method. aˆ? Maternal serum biochemistry provingINVASIVE PROCEDURESInvasive processs involve direct scrutiny of fetal cells or tissues. Classical cytogenetic, molecular and biochemical methods ( performed on artless or civilized cells ) are the most often used in antenatal invasive diagnosing. The processs should take topographic point in specializer Centres that manage bad gestations. When sing invasive methods all indicants and standards need to be carefully evaluated as there is a considerable hazard to the gestation[ 4 ]. Invasive techniques include: aˆ? Chorionic villus sampling ( trophoblast cells analysis ) aˆ? Amniocentesis ( amnionic fluid cells analysis ) aˆ? Cordocentesis ( Percutaneous Umbilical Blood Sampling ) As per The Pre-conception and Pre-natal Diagnostic Techniques ( Prohibition of Sex Selection ) Act, 1994, pre-natal Diagnostic Techniques includes[ 5 ]: – Ultra-sonography Fetoscopy Taking samples of amnionic fluid, embryo, blood or any tissue or fluid of pregnant adult females before or after construct, Testing samples in Genetic Laboratory to observe familial upsets, abnormalcies or sex-linked diseases Out of the above stated antenatal techniques, the most normally used sex-determination trial is ammnicentesis. It was used as an assistance to observe any abnormalcy in the unborn kid. But over the old ages it has been used to find the sex of the fetus. In India since 1978 the trial is being used as a sex finding or sex preselection trial. Since so the trial has become highly popular and has led to a mushrooming of private clinics which perform the trial all over the state. Earlier physicians employed the controversial amniocentesis trial done between 14-18 hebdomads to find the sex of the foetus.The ultrasound technique has besides been improved. The sex of a fetus can be determined by more sophisticated machines within 13-14 hebdomads of gestation by trans-vaginal echography and by 14 to 16 hebdomads through abdominal ultrasound. These methods have rendered sex finding cheap and easy. Some sophisticated method like Erison method which separates the Ten and Y Chromos from the sperm and so Injects back merely Y chromos into the uterus to guarantee a male child have besides been developed. And they cost around Rupees 15,000 to 25,000.[ 6 ]THE PROBLEM OF FOETICIDE IN INDIAThe Women who constitute half of the human population have been discriminated, harassed and exploited irrespective of the state to which they belong, forgetful of the faith which they profess and unmindful of the timeframe in which they live.[ 7 ]Everywhere adult females are confronted with many challenges. Female foeticide is possibly one of the worst signifiers of force against adult females where a adult female is denied her most basic and cardinal right i.e â€Å" the right to life † . The phenomenon of female foeticide in India is non new, where female embryos or fetuss are selectively eliminated after pre-natal sex finding, therefore extinguishing miss kid even before they are born. As a consequence of selective abortion, between 35 and 40 million misss and adult females are losing from the Indian population. In some parts of the state, the sex ratio of misss to boys has dropped to less than 800:1000. The United Nations has expressed serious concern about the state of affairs. The long standing tradition of boy penchant, coupled with medical engineering now gives to the position witting Indian households, the pick between payment of big doweries for their girls or riddance of girls. The traditional method of acquiring rid of the unwanted miss kid was female infanticide, where the female babe was done off with after birth in assorted ways – either by poisoning the babe or allowing her choking coil on chaff or merely by oppressing her skull under a charpoy. With the promotion of medical engineering sophisticated techniques can now be used or instead misused, to acquire rid of her before birth. Through ultrasound scans and amniocentesis, the sex of the fetus can be determined during the gestation of the adult female and so the fetus is aborted if found to be female.[ 8 ] In Indian society, female foeticide has emerged as a firing societal job during the last few old ages. The miss kid in India is treated right from her birth as an extra load, an excess oral cavity to feed, a liability and another adult male ‘s belongings. The birth of a boy is regarded as indispensable in Hinduism and many supplications and munificent offerings are made in temples in the hope of holding a male kid. Modern medical engineering is used in the service of this faith driven devaluating of adult females and misss. Woman is created at par with adult male in all facets. â€Å" Womans have equal rights with work forces upon Earth ; in faith and society, they are a really of import component. Divine Justice demands that the rights of both sexes should be every bit respected since neither is superior to the other in the eyes of Heaven. † These important statements from the Bahai ‘s authorship are regarded by Bahai ‘s as looks of the Divine Will. To depri ve adult females randomly of their rights and privileges, or to strip them to even being born or killing them in babyhood is both immoral and unfair, a misdemeanor of God ‘s jurisprudence. It has a damaging consequence on the society and the persons who are involved in this pattern are responsible for such Acts of the Apostless.[ 9 ]But does the Indian society accept this world? If so why female foeticide and female infanticide are on the addition? The sex ratio has altered systematically in favor of male childs since the beginning of the twentieth century, and the consequence has been most pronounced in the provinces of Punjab, Haryana and Delhi. It was in these provinces that private fetal sex finding clinics were foremost established and the pattern of selective abortion became popular from the late seventiess. Worryingly, the tendency is far stronger in urban instead than rural countries, and among literate instead than illiterate adult females. No uncertainty, if this pat tern continues it will upset the societal balance and it may take to serious jobs like addition in sexual offenses, sharing of adult females within and outside marriage and greater insecurity to adult females.[ 10 ]Female foeticide and Female Infanticide:Female foeticide is aborting the female babe in the female parent ‘s uterus. Whereas female infanticide is killing a babe miss after she is being born. The pattern of killing the female kid after her birth has been predominating in our society for many old ages. But foeticide is the bequest and part of the advancement made by the medical scientific discipline. Amniocentesis was introduced in 1975 to observe fetal abnormalcies but it shortly began to be used for finding the sex of the babe. Ultrasound scanning, being a non-invasive technique, rapidly gained popularity and is now available in some of the most distant rural countries. Both techniques are now being used for sex finding with the purpose of abortion if the fetus tur ns out to be female. With the coming of denationalization and commercialisation, the usage of pre-natal diagnostic engineerings is turning into a thriving concern in India. This is chiefly for the intent of sex finding selective abortion of the female fetus. The abuse of engineering merely reinforces the secondary position given to girl kids in such a manner that they are culled out even before they are born.[ 11 ] Compared to infanticide, foeticide is likely a more acceptable agencies of disposing off the unwanted miss kids. Infanticide can be an overtly barbarian and cold pattern while foeticide that is carried out by skilled professionals is a medical pattern that uses scientific techniques and accomplishments and reduces the guilt factor associated with the full exercising. The nose count 2001 and the recent intelligence studies informations indicate a inexorable demographic image of worsening female to male ratios. Surprisingly the most affected provinces are progressive provinces like Punjab, Haryana, Delhi and Gujarat. Harmonizing to UN norms, male-female ratio in the universe is normally 1050 females for 1000 males. But in India, this ratio is dropping down to about 850 per 1000. In Human Development Survey Report besides, India is placed in 124th place among 173 states. It is a fact that our state is much behind compared to other states in regard of instruction, wellness and gender discrimination7. The chief causes of worsening sex ratio in India society is due to female foeticide and female infanticide. Foeticide is a misdemeanor of a right of an unborn kid i.e. right to life. It besides has deduction on the wellness of the female parent. At the wider degree, it affects position of adult females and has serious ecological and demographical branching. It is a grave job that affects the life and wellness of society. And yet the job of female foeticide and female infanticide has received small attending.Pre-Natal Sex Selection and the Law:Parliament has realised the grave deductions originating out of the abuse of the pre- natal diagnostic techniques and hence intended to modulate its usage merely for certain medical intents. The Government has realized that maltreatment of techniques for finding of sex of the fetus taking to female foeticide is prejudiced against the female sex and besides affects the self-respect and position of adult females. With the above aims, the Parliamen t has passed the Pre-Natal Diagnostic Techniques ( Regulation and Prevention of Misuse ) Act 1994 ; which came into force from 01.01.1996. Pre-Natal Diagnostic Techniques ( Regulation and Prevention of Misuse ) Act,1994: This Act provides for the ordinance of the usage of pre-natal diagnostic techniques for the intent of observing familial or metabolic upsets or chromosomal abnormalcies or certain inborn deformities or sex-linked upsets and for the bar of the abuse of such techniques for the intent of pre-natal sex finding taking to female foeticide. The statute law seeks to accomplish the undermentioned aims. Prohibition of the abuse of pre-natal diagnostic techniques for finding of sex fetus, taking to female foeticide. Prohibition of advertizement of the techniques for sensing or finding of sex. Regulation of the usage of techniques merely for the specific intent of observing familial abnormalcies or upsets. Permission to utilize such techniques merely under certain conditions by the registered establishment. Punishment for misdemeanor of the commissariats of the Act ; and To supply deterrent penalty to halt such cold Acts of the Apostless of female foeticide[ 12 ] The PNDT Act, nevertheless, for all purposes and intents has proved to be a toothless piece of statute law. The job with the Act is twofold: – Interpretation of the Act and Execution of the Act. Despite the purpose and intent of the Act being broad and all encompassing, it has been interpreted by the ultrasonologists, the abortionists, the physicians and more shockingly the authorities likewise, to except pre-conceptual sex choice. A PIL request was filed in the Supreme Court by the Centre for Enquiry into Health and Allied Themes ( CEHAT ) , Mahila Sarvangeena Utkarsh Mandal ( MASUM ) and Dr. Sabu M. George pressing effectual execution of the Act. The Supreme Court passed an order on 4th may 2001[ 13 ]which aims at guaranting the execution of the Act, stop uping the assorted loopholes and establishing a broad media run on the issue. The 2nd end of registering the PIL is the amendment of the Act to include pre-and during construct techniques, like X and Y chromosome separation Pre-implantational Genetic Diagnosis ( PGD ) . The order mostly concerns merely the execution of the Act and seting the needed substructure in topographic point. However, the order entrusts the duty of analyzing the necessity to amend the Act to the Central Supervisory Boards, maintaining in head emerging engineerings and the troubles encountered in the execution of the Act and to do recommendations to the Cardinal Government.[ 14 ]The Su preme Court besides observed: – â€Å" It is unfortunate that for one ground or the other, the pattern of female infanticide still prevails despite the fact that soft touch of a girl and her voice has comforting consequence on the parents. One of the grounds may be the matrimony jobs faced by the parents coupled with the dowry demand by the alleged educated and/or rich individuals who are good placed in the society. The traditional system of female infanticide whereby female babe was done off with after birth by poisoning or allowing her choking coil on chaff continues in a different signifier by taking advantage of progress medical techniques. Unfortunately, developed medical scientific discipline is misused to acquire rid of a girl kid before birth † . B ) Pre-Conception And Pre-Natal Diagnostic Techniques ( Prohibition of sex choice ) Act 2002: Based on the Supreme Court order and the recommendations of the Central Supervisory Board, the Parliament on December 20 passed the Pre- construct and Pre-Natal Diagnostic Techniques ( Prohibition of Sex Selection ) Act 2002. Some of the relevant commissariats of this Act are stated below: The Act provides for the prohibition of sex choice, before or after construct. It regulates the usage of pre-natal diagnostic techniques, like ultrasound and amniocentesis by leting them their usage merely to observe: a ) Genetic abnormalcies B ) Metabolic upsets degree Celsius ) Chromosomal abnormalcies vitamin D ) Certain inborn deformities vitamin E ) Haemoglobinophathies degree Fahrenheit ) Sexual activity linked upsets. No research lab or Centre or clinic will carry on any trial including echography for the intent of finding the sex of the fetus. No individual, including the 1 who is carry oning the process as per the jurisprudence, will pass on the sex of the fetus to the pregnant adult female or her relations by words, marks or any other method. Any individual who puts an advertizement for pre-natal and pre-conception sex finding installations in the signifier of a notice, round, label, wrapper or any papers, or advertises through inside or other media in electronic or print signifier or engages in any seeable representation made by agencies of billboard, wall picture, signal, light, sound, smoke or gas, can be imprisoned for up to three old ages and fined Rs. 10,000. Right to Life of Foetus: Our Constitution provides for the Right to Equality under Article 14 and right to populate with self-respect under Article 21. Sexual activity – sensing trials violate both these rights. Right to life is a well- established right and is recognized by assorted international instruments. Now the inquiry is, Does a fetus enjoy this right? We do non hold a definite reply. Globally, Constitutions recognize the holiness of life, yet have failed to adequately protect the life of fetus. Judicial dictums are besides non conclusive and vary in different legal powers. In India the right to life is guaranteed to every individual under the Constitution of India. The construct of personhood complicates the place of legal position of fetus. Often tribunals shy from replying this inquiry due to complex issues that arise in finding this inquiry – like when does foetus attains personhood? This inquiry is perplexing the tribunals worldwide. There is a despairing demand for the tribunals t o come clear on this critical issue and acknowledge the rights of the fetus.[ 15 ] In India, Article 21 of the Constitution guarantees the life and autonomy of every individual.[ 16 ]But it is dubious if this would include the life of fetus as the significance is restricted by the usage of the word individual. The Indian Constitution has recognized the right to life under Article 21 as besides recognized in several cases.But this is barely available to the unwanted miss kid. Hence the right of the miss kid may be construed in broader footings and should be inferred as: – Right to be born and non to be aborted merely because she is a miss. Right to stay alive after birth and non to be killed at any minute after birth. Right of the miss kid to her head her organic structure, right to childhood and compensate to a healthy household environment.[ 17 ] However there are a figure of legislative acts that indirectly provide protection to the life of fetus. The Indian penal codification under assorted commissariats makes doing miscarriage an offense.[ 18 ].DecisionPeoples both in rural every bit good as in urban countries have to be made cognizant about the demand of a female kid in the societal surroundings as that of a boy. A progressive statute law entirely can non work out societal jobs. The people must be cognizant of the progressive statute law which has certain deterrent facts. Many adult females are compelled to undergo trials and seek abortion on acceptable every bit good as unacceptable evidences under irresistible impulse. A new spirit has to be imbibed propagating that a female kid is non a expletive. It is non a liability. It is non a drain on the economic system. It is non an instrument through which dowery has to be given. A feeling has to be nurtured that she is the girl, she is the female parent and she is the life sp ouse.[ 19 ] Foeticide can non be controlled unless the equation alterations and households begin to value their girls more than they do at nowadays. It does non take much to kill an infant girl even without the assistance of engineering, if she is unwanted. Among all the factors, which need attending, instruction is the most of import. In parts of South Asia where instruction and employment chances for adult females are comparatively high, the female to male ratio is comparable to that the developed states. For case in Sri Lanka the sex ratio is 102 adult females per 100 work forces and in Indian province of Kerala 104 adult females per 100 work forces. This reflects towards the deep frozen manifold, short and long-run effects of instruction on the outlook and life form of people. If we want to halt the female foeticide or disregard of adult females, we have to halt looking for speedy holes and alternatively face the job forthrightly. There is no manner to guarantee the healthy endurance of babe misss unless households find them deserving fostering. That is so a complex undertaking, which allows for no easy short-run solutions. Militants ‘ intercession has non led to controling sex finding trials. The existent challenge before us is to calculate out ways in which a realisation of the value of girls can be enhanced in the eyes of their ain households. All those who have a interest in it apart from the authorities governments, like adult females ‘s group, wellness groups, non-governmental organisations, the academe, the media and most significantly the medical professionals have to play their portion to see that the commissariats are implemented and the commissariats are strengthened by amendments of the act. Unless societal action is supplemented wi th prompt execution of the commissariats and the ordinances under the jurisprudence meant to halt female foeticide, such patterns will go on to boom. To guarantee smilings on the faces of our young person, both male childs and misss, allow us escalate joint attempts to root out unhealthy societal elements, ‘Now ‘ since future depends upon what we do in the present. Dayss are non so far, when there may be outgrowth of the state of affairs where brides will non be available for the matrimony of the boies to keep line of descent and go on the human race of even those people who believe on long standing tradition of boy penchant, that â€Å" lone boies can offer Pyre Pindadana, Mukhagni, among others and non the girls † . Therefore it is felt that the mentalities of the people should be changed right from now towards the importance of the miss kid in the household. There is an pressing demand to change the demographic composing of India ‘s population and to undertake this barbarous signifier of force against adult females. The passage of any jurisprudence is non sufficient, Torahs must be adhered to and applied strictly, before any alteration in the position of adult females can take topographic point. Inspite of the Pre-natal Diagnostic Techniques ( Prohibition of Sex Selection ) Act umteen incidences of female foeticide are taking topographic point in India. There is still extreme contention as to who will function as the watchdog to command the abuse of the pattern of female foeticide. Promoting gender balanced society involves aiming behavioral alterations in society which in bend involves a long term community based intercession, consciousness programmes, programmes to advance girl kids ‘s right, turn toing myths related to sons/ girls and concerted attempts to alter the mentality of people. Sensitization of medical practicians , implementing a system of moralss in the medical profession and monitoring of medical services available to people is an pressing demand. It is so clip to stimulate attempts to set genders equality at the top of development docket and contribute in whatever manner we can to give chances to girl kids to blossom and reflect. Apart from the above, a feeling has to be inculcated in the heads of the people that she is the girl, she is the sister, she is the female parent and she is the life spouse of a adult male.

Summary and Personal Response: “on Becoming a Writer”

Summary and Personal Response: â€Å"On Becoming a Writer† Naomi Cranfield Prof. Denise Ogden ENG 115 28 October 2012 Summary and Personal Response: On Becoming a Writer Mr. Russell Baker is a professional writer whose writings have earned him the Pulitzer Prize on more than one occasion. The excerpt â€Å"On Becoming a Writer† came from his memoir â€Å"Growing Up† (Baker, 1982). In this section of his memoirs, Mr. Baker is explaining that pivotal moment in his life when he realized he wanted to become a writer.Russell (1982) says that he had â€Å"been bored by everything associated with English courses†. He had dreaded having to write compositions, and knew that they were not acceptable writings. He didn’t like having to read the classics and said that it was â€Å"as deadening as chloroform†. He had an English teacher, Mr. Fleagle, who at first seemed to be straitlaced and puritanical. From his first impression of this teacher, he expecte d yet another year of monotony and boredom. Then one day his class had been given an assignment to write an informal essay.Russell had been given a list of topics to choose from for writing his essay. He took home this list and ignored it until the night before it was due. The topic that Mr. Baker chose to write about was â€Å"The Art of Eating Spaghetti†. He chose this topic because it was the one that stood out the most to him. It reminded him of an occasion when his family was eating spaghetti and the comical opinions of how to do it were making everybody laugh. It was at that moment that he actually had an epiphany.There was something he really wanted to evoke into his writing, particularly for himself. He started writing with the intentions of rewriting another version for his teacher. However by the time he finished writing the original he had no time to â€Å"compose a proper, respectable essay† for class. Mr. Baker had to turn in the original essay. He was sur e that he was going to fail that lesson. When his English teacher had finished grading the class’s essays, he returned all but Mr. Baker’s. Young Russell Baker just knew that he was in trouble. All of sudden Mr.Fleagle caught the attention of Russell and the rest of the class and proceeded to read out loud Russell’s essay. Everybody was enthralled and pleasantly amused with the essay to include Mr. Fleagle. That was when Russell Baker knew he wanted to be a writer. I believe that the purpose of this writing is so that Mr. Baker can share his experiences with his audience and to inform them of how it came to be that he wanted to become a writer. The genre of Mr. Baker’s writing is a literacy narrative, because he is describing his thoughts on how he believed that he truly became a writer.I think that Mr. Baker’s audience could possibly student writers, English students, and maybe even followers of his columns. The tone that he uses in this writing m ight be one of satisfaction. He started out explaining his frustration with his English composition but then towards the end he was proud and satisfied with what he had accomplished. My response to this writing is, as a student who is currently taking an English composition class right now, I do get very easily frustrated with having to write.I find it difficult to find a topic that interests me to the point of wanting to just let my words flow. I have a desire to be able to write something that will catch the reader’s attention and keep it but I have such a hard time with it. I also can relate to Mr. Baker’s point of view that sometimes it takes something so simple as a family dinner to bring to mind a whole slew of interesting and amusing ideas. References: Baker, R. (1982) Growing up: On becoming a writer. New York, NY: Don Congdon Associates

Written Assignment - Displaying Leadership Example | Topics and Well Written Essays - 250 words

Written - Displaying Leadership - Assignment Example Because the behaviour was left to go too far, Paul found it normal to be loud with customers and even bully them into agreement. He went on to boast that he could win with any customer until the day he yelled at the mother to the head of Paediatrics. Consumers of healthcare include employer groups, patients, and agencies of government, family members and third party payers. Today’s consumer is sufficiently informed and empowered hence Paul’s behaviour couldn’t go far. Being left to continue would mean even new employees learns the same and clients continue suffering. The ultimate impact is a negative publicity of the hospital as one that does not have customer service standards. As a leader it is my responsibility to model good customer service not only in Paul but also the new employees. I would do so by making sure everyone understands the importance of organisational values; empower them with skills to offer quality customer service and emphasis on education and training. I will also stress the importance of accountability and transparency as well as adherence to set standards and procedures. Another important element of customer service is communication, feedback and measurement of compliance (Rabert, 2012). The goal is for every employee to understand the value of customer satisfaction. 1. Anne S. Rabert. (2012). Making the Transformation to a Customer-Service Orientation. American Nurse Today, 7(1). Available at:

Team Work Essay Example | Topics and Well Written Essays - 1250 words

Team Work - Essay Example e in providing services to the organization’s clients to be able to create a good relationship between employer and employee through initiating motivational plans, which are aimed at ensuring that the employee’s commitments are rewarded to enhance their satisfaction, which will ultimately translate to high quality productivity as well as encouraging employee low turnover. It results from the commitment, inclusion, and motivation of employees. Satisfaction efforts depend on the number of employees in an organization that is, a few employees are catered for easily while it is strenuous to cater for a large number of employees. In the case of WooWoo Widget Production Company, which has fifty employees a motivation plan is necessary to provide time-to-time pay and compensation plans in terms of money for achievements. Further, the plan must create opportunities relevant to employees’ talent and skills to enable them in the long-run get assurance for their job security (Janssen & Van Yperen, 2004). It is notable that, WooWoo’s main manufacturing challenges include product imperfection, high operational costs, and delivery delays. Therefore, the company should involve its employees in appraising operational inefficiencies that result to the escalation of costs (Schermerhorn et al., 2012). Thus, the amputation of such challenges motivates empl oyers and employees hence bringing about job satisfaction. Diligence, proper recruitment, and training are incentives for the realization of high quality work. The motivational plan structure should embrace such incentives and, therefore, make employees own the company dream, which can trigger increased productivity that is important for company success. In addition, the employers must keep track of their personnel progress in terms of training and emotional catering because some of the factors causing poor quality are not necessarily within the workplace. For instance, some employees may have family problems that in some

Paper subject leadership and the topic about king abdullah the king of Research

Subject leadership and the topic about king abdullah the king of saudi arabia - Research Paper Example Saudi Arabia is one of the lucky countries in the Middle East since it has escaped many tribulations that are normally associated with other countries such as Afghanistan, Palestine and Iraq. However, the country is not where it is today through simple luck. Much of the credit for getting where the country is today goes to the leader himself, King Abdullah. It is impossible to talk about the all that King Abdullah has achieved as a national and international leader without touching on his leadership qualities (Sobhani 12). When King Abdullah came to the throne, he inherited a country that was sharply divided into two between the radical fundamentalists and liberal modernizers and reformists. Adaptability/flexibilityis one of King Abdullah’s strengths that have seen him lead the Saudis to their present prosperity, even when they are surrounded by politically and economically unstable economies. King Abdullah was able to adapt to the sweeping change around him a fact that enable d him to keep his country together (24). He was also able to adopt western technology in order to enhance the quality of life of Saudis. The King flexible nature has seen him enhance the rights of women and children in a society where women re not worth much (Reed and Lange 109). It is common to find in many cases that women in the Arab world are normally forced to take a backseat in every aspect of life. However, due to the King’s flexibility and open-mindedness, the women in Saudi Arabia are able to enjoy the same previledges as men. This has seen many females get access to education and political opportunities, something that was almost unheard of before (Reed and Lange 102). Any good leader must chow assertiveness in everything he does. By being assertive a leader is able to offer strong leadership even in the face of hardships and upheavals. In a country that has many desponded voices, a certain level of assertive leadership is necessary to ensure that things do not boil over to a level where it might become difficult to contain. King Abdullah’s assertiveness has enabled him to keep extremists such as Al-Qaeda and the Taliban outside his country’s borders. The king’s assertive nature has also seen him approach the issue of development with a strong hand which has endeared him to his countrymen and to the international community at large (Sobhani 33). Although he has opened up his country to develop using western aid and technology, King Abdullah ahs had the foresight to be assertive enough to retain the sovereignty of Saudi Arabia. Many Arab world countries have fallen to the pressures of the west due to weak leadership that is normally devoid of assertiveness. King Abdullah is also selfless and compassionate. He is one individual who has the capacity to put aside his interests so that he can serve other people. Whenever there is a problem in any of the neighboring countries, King Abdullah is normally the first out there offeri ng whatever kind of help is available at the time. Many times, the king has used his position as the Saudi King to engage in constructive talks among difference nations in order to bring about peace and understanding (Oxford Business Group 93). King Abdullah is not a despot King like many would like to believe. Since he came to the throne, Saudi Arabia has developed into one of the most vibrant democracies in the Arab world

Internet of things and sun spot Essay Example | Topics and Well Written Essays - 4250 words

Internet of things and sun spot - Essay Example From this research it is clear that there are two main functions of the internet of things. The first is to incorporate sensors into a wide range of items, creating an interconnected network that will ultimately span all types of different things. For example, in the future, this could involve every item, whether it is a piece of electronic equipment or an article of clothing, having an electronic tag. Additionally, there would be sensors for a wide range of environmental variables, such as those on weather balloons that record the way in that factors such as temperature and wind change. The second objective can only be achieved after the first has been successful to some degree. This is the development of intelligent systems based on these inputs. Thus, the more sensors and identifiers there are, the more information is available, and the more efficient the system is. Within a structure, whether it is a house or a business there are a large number of different systems that could pot entially interact with each other, but do not. For example, most buildings have a lighting system, a heating system and internal devices such as microwaves, televisions and computers. Linking some of these systems to each other would have many benefits including the increase of energy efficiency. There are many different examples of the ways in which systems could interact with one another in order to provide a more energy efficient environment. One example of this would be linking the heating system to internal and external environmental sensors so that the base heating level of the structure is able to be adjusted according to the temperature outside. This would mean that the house would be cooled on hot days, and warmed on cooler days. The result of this would be that the structure would be kept at a relatively constant temperature regardless of other factors. The concept of an intelligent home is one of the end products of such a system. Currently, the level of technology would this a very expensive proceeding, but nevertheless this has been demonstrated on a small scale. An intelligent home is one where the owner can control all activities from a single point, such as turning on or off lights using a remote control, or adjusting the house wide temperature. However, the most important factor of a intelligent home is that it can make use of the knowledge that it receives from a wide range of sources to do many mundane activities that are part of general housekeeping. For example, this could include turning lights off when no-one is in the room, adjusting ambient temperature to the occupants preference, having coffee ready for when the person wakes up, and setting the alarm clock based on their

Persian Gulf Wars of 1991 & 2003 Essay Example | Topics and Well Written Essays - 1000 words

Persian Gulf Wars of 1991 & 2003 - Essay Example The invasion of Kuwait by Iraq was the first incident in history whereby two member nations of the United Nations were involved in an armed conflict (Carlisle and Bowman, 2003). This brutal takeover unfolded a series of tragic events that engulfed the two nations as well as the rest of the world and disrupted the peaceful world order. It divided the nations of the world into two groups, each trying to defend their respective allies in a desperate attempt to salvage the situation and uphold their political ideologies. Comparison between Gulf and Persian Wars of 1991 and 2003 The primary purpose of the first Gulf War (which took place in the year 1991) was to defend the sovereignty of a member nation (Kuwait) against the unwarranted invasion by Iraqi forces. The first war (of 1991) marked the invasion of Kuwait by Iraq while the second war marked the invasion of Iraq by a coalition of forces led by the United States, UK, Australia and Poland. The invasion of Kuwait was executed by the Iraqi armed forces at the behest of the then President of Iraq, Saddam Hussein. Such invasion would prove to be catastrophic for the rest of the world since Kuwait, similar to Iraq, was an oil-rich country and the invasion would greatly benefit Iraq, resulting in the country being in possession and control of over 40 per cent of the world’s oil reserves. This fact alarmed the rest of the world and under the leadership of United States along with its closest ally - UK many other countries including and as varied as France, Japan, and Pakistan formed a coalition of forces and supported Kuwait in defending its sovereignty (Finlan, 2008). The key objective of the first Gulf war was hence to prevent the tilting of balance of power in favor of the oil-rich Iraq by defending the political territory of Kuwait, and restore the world order. The second Persian Gulf War (of 2003) also known as the Iraq War, was Post the defeat of Iraq by the coalition forces and the subsequent cease fire which ended in 1991; Iraq was obligated to allow inspections of its military units and research facilities for suspected development, use and possession of weapons of mass destruction. The refusal of Iraqi dictator to submit to such demands triggered the 2003 War on Iraq which served as a basis for political unrest within and without the borders of the Arab world. There were several efforts to disarm Iraq of its nuclear weapons through diplomatic pressure. However the failure to do so compelled the United Nations to allow United States led forces to use military power to achieve the political objective (Sidlow and Henschen, 2008: 373). The Palestinian-Israeli Peace Process: An Evaluation The Palestinian-Israeli peace process also known as the Oslo peace process refers to the decade old diplomatic efforts to restore peace and end the animosity between the two warring nations. The fundamental bone of contention between Palestine and Israel was the refusal of the Arab world to acknowl edge the existence of the Jewish state. The need for peace process arose from the rebellious behavior of Palestinians under the Israeli occupation, and their reluctance to cooperate with the Israeli government. There was widespread unrest among the Palestinians against the Israelis which began from the boycott of Israeli goods by the Palestinians, and eventually increased in scope and magnitude to burning, lynching,

Project management assessment Essay Example | Topics and Well Written Essays - 2000 words

Project management assessment - Essay Example A project is acknowledged as unsuccessful if it fails to offer what was needed, in line with prospects. In other words, in order to be successful a project has to be completed within estimated budget, with required performance, and on time; as well as it has to offer the advantages valuable in the business scenario. However, the project requirements should be apparent and absolute. Unluckily, it is not that simple. In addition, the second element of definition of project success is that the project has to be completed along the lines of expectations (Pritchard, 2004; Lewis, 2006; Mind Tools Ltd., 2011). In addition, in many cases a project had to cross its initial or expected budget, but the project still was considered as successful. On the other hand, if a project complied with all the instructions which were in the wide-ranging project designs, but it was still considered as failure in view of the fact that it did not comprise the fundamental elements those were required by primar y stakeholders. Though, it does not look reasonable, but project success and failure is not directly about the facts, nor is it simply about what was delivered. But, it is regarding how the project has to be completed (Pritchard, 2004; Lewis, 2006; Mind Tools Ltd., 2011). ... In this scenario, majority of projects fail due to the changes in time, budget and various other restrictions that can take place in a project. Additionally, there are a number of unique attributes connected with the project that direct to unnecessary as well as inherent problems, those increases risk profile of a number of projects which makes others less dangerous. In this scenario, the risk profile of each project is at extremely high level and this is for the reason that the reality that a lot of projects do not convene their performance aims and objectives. In addition, it should be kept in mind that project management literature is paying more and more attention on significance of different methodologies that could help project managers achieve desired competence and success (Kerzner, 2003; Hughes & Cotterell, 2002; Schwalbe, 2005; DevTechnologies, 2010). Furthermore, the literature also outlines that almost all the projects that are carried out by businesses and institutes are executed in parallel with each other. As a result, there is a high level stress on project managers and project team associates inside corporations to tackle with the demands of these parallel executing projects. On the other hand, the human resources inside a corporation are partial as well as the intellectual capital that is united with the project demands and deliverables is even additional limited. Thus, when the number of projects executing in parallel grows then a net shortage of the trained team associates takes place, which takes toward the opposition of projects for the intellectual capital essential for attaining its deliverables as well as performance objectives (Kerzner, 2003; Hughes & Cotterell, 2002;

U.S. & Japanese History Essay Example | Topics and Well Written Essays - 1750 words

U.S. & Japanese History - Essay Example The essay is related to the background of the Japanese history.The US-Japan economic relations are discussed in relevance to various example, then US-Japan defense and US-Japan social relations and US-Japan cultural relations are discussed.Then the treatment of Japanese citizens by the United States during the Second World War is discussed in a great detail. Lastly a conclusion is provided for at the end of the essay.The early Japanese people hunted and gathered food. Rice was introduced into the society in 300 BC. This led to the establishment of the societal hierarchy and numerous small villages (which later combined together to form lager tribes). Buddhism was introduced at around 538 BC. In 1912, during the First World War, Japan joined the Allied forces. During the Second World War (1937) Japan surrendered after two atomic bombs (one on Hiroshima and the other one on Nagasaki) were dropped. In 1942, Japan had a new constitution and in 1952, the Allied occupation of Japan ended ( japan-guide.com).After the World War II, Japan held a very sympathetic position, in the world's heart. Though the other countries had had damage, the nuclear bomb had been used in the two cities (Hiroshima and Nagasaki) of Japan. As a result of this, two cities were almost entirely wiped out of its people, natural habitat and wild life. And for generations to come people had health problem to contend with. Babies were born with deformities, young people looked like they senior citizens and nothing can be grown in the earth of these two cities. Thus, the entire world felt very sympathetic of Japan. Japan on the other hand, learned from a first hand experience about the dirty side of war. To this day, Japan fights with countries, the world over to prevent them from gaining nuclear access. Japan, with the help of the nations around the globe built it self up from the rubble of World War II. It learned to be flexible, to keep it's own heritage, but, at the same time be open to the ideas and experiences of the western world. Japanese society is one of the most conservative societies around the world. In addition, there is also a strict division between the roles of men and women. But, the Japanese people wear western clothes and their children listen to western music etc. This clearly shows a combination of the two worlds, the east and the west. By picking out the best in the two worlds Japan has been able to rebuild itself with amazing speed and has re-established itself as one of the foremost developed nations of the world. US-Japan: Defense Relations With the USA being a capitalistic country and Japan being a non-capitalistic one, there has always been a profound between the two nations. Whenever there is a difference between the types of governments in two countries friction is imminent. US-Japan: Social Relations In his book The Clash, LaFeber (1997) talks about the many aspects in which the Japanese people look-up to the Americans. One of the examples is that the Japanese dress like the Americans (though of course they have their own national dresses). Baseball is another such aspect. Japanese ball teams have been formulated on the designs of their American counterparts. In fact, a number of American baseball players have been asked to come to Japan and play on their teams. US-Japan: Cultural Relations Cultural conflict between the United States and Japan has been sufficiently summed up by Rosen (2000) as, "Interpretations of Japan, as well as other Asian cultures, often carries an implicit assumption that the West is rational (and superior) whereas the East is bound by ancient traditions (and is inferior). "Oriental-ism" has been identified as the particular form that a Western stereotypical understanding of Asian cultures has taken. Intercultural communication becomes highly problematic as long as stereotypes are

Issue analysis on three prespectives Research Paper

Issue analysis on three prespectives - Research Paper Example As a means of understanding the question from these three distinctly different points of view, the author hopes to provide a level of insight into some of the motivating factors surrounding the seemingly endless public and governmental debates concerning tuition fee hikes and the effects that these necessitate on the government, private citizen, university employee, and student. Moreover, by analyzing such determinants, it is the hope of this author that the strengths and inherent weaknesses and flaws of each of these vantage points will be adequately represented to the reader. With respect to the first vantage point, that of the neoclassical conservative one, this is an economic point of view that is almost solely concerned with the maximization of utility. In other words, the equilibrium of supply and demand economics is one in which the utility of the shareholder is most appropriately met where the supply and demand curves intersect. E. Roy Weintraub, a prominent economist, noted that the three main determinates of the neoclassical economic understanding were as follows: the understanding and belief that people have rational preferences among outcomes that can be identified and associated with a value, the belief that individuals maximize utility and firms maximize profits, and the belief that people act independently on the basis of full and relevant information (Weintraub, 2011). With each of these determinants, it is readily noted that the main underlying purpose is concentric around the elements of supply and demand fulfilling their purpose of finding the integration point at which the desire of suppliers to provide themselves with the maximal profit and the desire of the consumer to pay the least amount possible is met at the equilibrium point. This neoclassical and/or conservative approach is one which has defined the free market for the better part of 100 years; and indeed the very same approach that the current Keynesian system currently operates wit hin. However, such an approach is found wanting with respect to the degree that it factors in the need to educate the populace or other social goods. The fact of the matter is that although supply and demand/neoclassical understandings of economics help to appreciate the nuances of many other markets, the market for education is something unique due to the residual and societal good that it generates as a function of its impartation. For this fact, the proceeding views with regards to the way that the market for education should be provided to the end consumer have sought to deviate from the traditional or neoclassical approach that has hitherto been detailed. Moreover, such an approach necessarily relies on the laissez faire concept of economics whereby a tuition increase would merely be seen as something that the market would have to accommodate without enlisting any government or tertiary influence into the matter. This understanding of the marketplace as something that requires little to any interference is a hallmark of the neoclassical system. A fundamental difference that develops within the mixed/liberal approach as compared to the neoclassical appr

Ways promoting efficiency in a business Essay Example for Free

Ways promoting efficiency in a business Essay Talking an example of production industries, promoting a culture of open communication will enhance the skill of helping people. This skill will aid in problem solving. still under helping people skill patience as a skill will apply in that in case of delays of salaries workers will not feel that they are being subjected to kind of punishment (Richards, 2011). Another way of ensuring efficiency is encouraging communication, collaboration and feedback between departments and the management staff this will promote stream of ideas resulting to a more productive team overall. Positive perspective way of looking at your business as a worker increases output thus promoting efficiency. Computer survey as a skill enhances adoption of modern technology that put your business in front line towards more effective procedures. This creates better quality experience for employers’ and clients resulting to a stronger bottom hold. Being focused as an entrepreneur sets a good role model to your workers. In trying to be like, they put in enough effort which in return encourages efficiency. An outgoing business man sees to it that he is trending with current technology. The skill of being obsessive and compulsive aids you as a manager to make certain decision that will have an impact on your workers which in a way promotes efficiency for example punishing indiscipline. Lastly getting to know your workers better is a key point in promoting efficiency. This can be achieved by analysing employee process to their overall efficiency. Flexibility or the skill of adopting to change promotes efficiency in that no time is wastage trying to deny changes introduced in the business. After that is done achievable goals should be set. These realistic tangible goals provides motivation needed to achieve them which in turn enhances efficiency. Reference Richards, G. (2011). Warehouse management: A complete guide to improving efficiency and minimizing costs in the modern warehouse. London: Kogan Page. Source document

English-language films Essay Example for Free

English-language films Essay Your Name Reference Number Email id The objective of this form to capture feedback from our valuable students related to their experience with ISBM. We intend to capture your views on the complete Objective cycle of your experience with ISBM. This will help us to serve you and other students better and achieve a better satisfaction index. Thank you in advance for your precious time. Mobile Number Instructions to fill this form 1 2 3 While answering the questionnaire, select only one option. For some questions, there are additional spaces provided at the end of question. Use this space to provide any other feedback relevant to that question. Please post the filled form to: ISBM, A/222 , Shanti Shopping Centre , Opp. Railway Station, Mira road (E), Thane-401107, Maharashtra, INDIA 1. How was your admission handled by ISBM? Excellent Good Above Average 2. Did you receive the books well in time? Yes No Average Poor 3. How would you rate the quality of course material for the compulsory subjects? Excellent Good Above Average Average Poor Additional Comments (If Any) 4. How would you rate the quality of course material for specialization subject(s)? Excellent Good Above Average Average Poor Additional Comments (If Any) Student Satisfaction Form-Q4-2008 Page 1 of 4 Q4-2008. 5. Any suggestions for improving the content of subjects offered? 6. How was the support from our examination department? Excellent Good Above Average Average Additional Comments (If Any) 7. How do rate the pattern/structure of our examinations? Excellent Good Above Average 8. Did you face any problems with payment of fees? Yes No If Yes then please specify Poor Average Poor 9. Any specific concern/problem which remains unsolved? Yes No If Yes then please specify 10. How do you assess your overall experience with ISBM Excellent Good Above Average Average Poor 11. How many of your friends are/were students of ISBM? ____________ 12. Mention your achievements in Personal and Professional life due to ISBM. ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ ________________________________________________________________________ Student Satisfaction Form-Q4-2008 Page 2 of 4 Q4-2008 13. List out any five positive sides of ISBM. 1 2 3 4 5 14. List out any five suggestions/improvements for ISBM. 1 2 3 4 5 15. Would you like to refer your friends/family members for ISBM courses? If yes, please provide us with the following details. Phone Number Name Email id (With STD Code) 1 2 3 4 Thank you for your precious time. ISBM will analyze your satisfaction rating and try its level best to serve its precious students better. Student Satisfaction Form-Q4-2008 Page 3 of 4 Q4-2008 Hi, Greetings from www. bigvacancy. com BigVacancy is a partner of Indian School of Business Management and Administration (ISBM). As a part of its placement assistance, ISBM has tied up with BigVacancy to provide its student exposure to the various job markets. We request you to register with us on www. bigvacancy. com and post your resume on the same site. Registration is free on our website. Our registered employers will thus have an exclusive database of ISBM students for recruitment. If you need any support, please feel free to contact us from our website. www. bigvacancy. com Wish you all the best. See you as a registered member of BigVacancy soon. Best Wishes, ISBM BigVacancy Student Satisfaction Form-Q4-2008.

Marketing theories and concepts applied to Waitrose

Marketing theories and concepts applied to Waitrose In this report firstly I aim to examine different theories within marketing, secondly I would be critically analysing the common characteristics of a marketing oriented organisations. Moving on from there I would be explaining various elements of marketing concepts using my research I carried out on Waitrose and would be evaluating and comparing the costs and benefits of marketing approach for todays business. Furthering in this report I would be explaining how tools of macro and micro concepts would help in decision making within marketing using Waitrose as my example. Then I would be looking into the significance of segmentation and factors influencing during the choice of targeting strategy. To summarise this section, I would be looking into how buyers behaviour affects any marketing activities in an organisation in two different situations. Finally, I would be examining how product development helps Waitrose in sustaining a competitive advantage over their competitors and how are their distribution channels they have in place for their customers proving convenient for their customers and how it helps the business in return. Defining marketing There are many definitions of marketing which generally revolve around the primacy of customers as part of an exchange process.   Customers needs are the starting point for all marketing activity.   Marketing managers try to identify these needs and develop products which will satisfy customers needs through an exchange process.   As a business philosophy, marketing puts customers at the centre of all the organisations considerations.   This is reflected in basic values such as the requirement to understand and respond to customer needs and the necessity to search constantly for new market opportunities.   Marketing means more than one thing. Many Marketing experts have many definitions of marketing, but most of them are based around different ideas of marketing. If you look at these two expert definitions of marketing, they are based on the idea of marketing being a range of activities. Kotler defines marketing as a social and managerial process by which individuals and groups obtain what they want and need through creating, offering, and exchanging products of value with others. his view on marketing looks at marketing being more of an exchange process. [Kotler, 1991] Chartered Institute of Marketing defines it as the management process responsible for identifying, anticipating and satisfying customers requirements profitably. However, there exist numerous definitions of marketing; it is always about meeting existing needs and anticipating future needs [Bagozzi, 1975]. In Elements of marketing, Prentice Hall, 1975;Marketing is all those activities involved in getting goods from producers to users, including buying, selling, storing, transporting, advertising, and promoting the goods [Bagozzi, 1975]. Another view explains marketing as being more of a process of goods or services getting it from the supplier to the customer. This definition is based on that idea. Marketing is the performance of business activities that direct the flow of goods and services from producers to customers. [C E Merril. 1982] Now after the definition of marketing, it is important to understand the marketing concept. This concept holds to achieve organizational goals depends on the needs and wants of the target market and delivering the desired satisfactions more effectively and efficiently than competitors. To illustrate the marketing concept Peter Drucker said: if we want to know what business is we must first start with its purposeThere is only one valid definition of business purpose: to create a customer. What business thinks it produces is not of first importance. What the customer thinks he/she is buying, what he/she considers value is decisive-it determines what a business is, what it produces, and whether it will prosper? [Peter Drucker, 1954] Common characteristics of marketing oriented organisations The major feature of the marketing oriented organization is that they are aimed to stay closer to the customers and ahead of their competitors. The reason is that the basic aim of these organizations is to attract the customers. There are four major characteristics which define the marketing oriented organizations including, Shared Values, Organization, Strategy, Customers. Firstly, all decisions of these companies consider the customers first and they share the common value of superior quality of products. Secondly, their organizational structure has very few layers and their policies are not very difficult. Thirdly, the strategy of a market oriented organization is long term, flexible and participative. Finally, they consider the expectations of the stakeholders before making any important decision. The Marketing Concept and the Mix The marketing concept is a kind of recipe how a company can achieve its goals by understanding the exchange partners and associated costs, being a response to external opportunities and threats and to internal strengths and weaknesses as a means of competitive advantage (Houston, 1986). Bagozzi (1975) underpins this viewpoint, arguing that marketing is much about the exchange paradigm which focuses on the question why parties take part in exchanges and how these work.   The marketing mix is the organizations overall offer or value to the customer.   The Marketing Mix is a term used to describe the combination of tactics used by a business to achieve its objectives by marketing its products or services effectively to a particular target customer group.   Businesses need to make sure they are marketing: The right product, to the right person, at the right price, at the right place and at the right time. The aim of doing this is to gain a competitive advantage and thus to outperform competitors. (De Wit and Meyer, 1998) The concept of marketing mix and 4Ps was introduced in 1965.It has become the basic model of marketing and has been unchallenged since then. It is defined as the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market.   The marketing mix consists of everything the firm can do to influence the demand for its product. It is considered that a common model for achieving this is the 4-P framework as put forward by Kotler and Levy (1969). Lauterborn (1990) proposed that there were twelve dimensions of marketing, however, McCarthy reduced the model so that it became known as the 4Ps: Product, Place, Price and Promotion. Waitroses Marketing Mix There are many factors that encourage Waitrose to vary its product mix, promotional offers pricing from store to store as place (location) is also very important to Waitrose. . Price   Although Waitrose tries to operate a uniform national price list (all products sold at identical prices) it does admit to some price flexing to keep in line with its competitors. A variation of prices between stores can be in response to the size of the store, position of a store, regional incomes, and customer preferences, which can all have major affects. To illustrate the picture, a Waitrose store situated in the centre of London may have higher prices compared to a Waitrose store out of town in Surrey. This can be due to the high operating costs of trading within the city centre. Transport costs can also have an affect on prices especially to stores situated in London, as they will now experience the cost of the congestion charge, resulting in an increase in the cost of delivering stock. Also stores may face higher costs because they are remotely located. Yet stores that have a local monopoly, because no alternative shop is located within reasonable travelling distance, Waitrose may decide to exploit this by setting high prices. On the other hand, fierce competition will see low prices to attract the consumer who would have a choice in this case. Regional incomes and customer preferences can also have an effect on prices as certain areas may have lower incomes so prices of certain products may have to be decreased to meet the wealth of certain areas. All these factors have to be considered when Waitrose prices it products. Overall prices within Waitrose tend not to vary as most stores are situated in the south of England so incomes and operating costs are fairly similar. Product Product mix may differ from area to area because of varying consumer tastes. For example, the Canary Wharf store is tailored to meet the needs of its affluent customer base as they offer designer breads, a sushi bar, a wine bar, a steak and oyster bar, and an exclusive wine cellar offering vintage wines. Product mix may also vary in relation to what Waitroses competitors are doing, as Waitrose may feel they have to supply certain products just to keep up to date and in competition with its competitors. Additionally, Waitroses product mix may vary due to the size of the store and the space allocation of products. Waitrose may choose to supply certain products in certain areas as they are good sellers and so the bigger store the more they may sell. Sales data is a good way of identifying where certain products should be situated between branches and a process of achieving sales data is by the use of electronic data interchange (EDI). Varying the product mix is part of an efficient consumer response system (ECR). By focusing on the efficiency of the supply system and thereby reducing cost enables Waitrose to offer products tailored to a region. A major advantage of own brands is their extremely short maturity process. Since own brands are commonly exact imitates of branded manufacturers products. They benefit from this, by being immediately familiar with the customer. Most popular own brand products are those that show little difference to branded products, so-called inferior goods, where there is little room for differentiation. Retailers have the advantage of tracking market needs fast and react to the change in social life style (take away, healthy eating, alternatives food, exotic, ethnic foods) that encourage expanding in new own brand categories. The retailers have often been quicker than the major branded producers to respond to consumers tastes, as it tends to be easier and quicker to alter lower volume, private label products specifications than higher volume manufacturer branded products. Promotion Promotional offers may be carried out within certain stores to help grow specific lines which do not sell well, in hope of increasing sales, and matching sales targets of other stores, while encouraging shoppers to increase their spend within the store. Another reason for promotional offers to contrast between stores is so that they can compete against their local competitors offers in aim of keeping and gaining (counter competitor activity). A new store may also have promotional offers running at different times to other stores a means of winning customers, and increasing awareness of the new store. Different levels of store traffic can also have an effect on promotional offers, as stores with low traffic may carry out promotional offers in an attempt to increase the number of people visiting the store. An alternative motive for the variation in promotional offers between stores can be to stimulate customers switching to own brand products, as certain stores may have low own brand s ales. Place Waitrose is located mainly in the south east of the UK with stores only as far north as Newark. The typical Waitrose Store is located in town centres next to other major shopping facilities. The average Selling Space of a Waitrose Store is under 1500 sq meter, which is fairly small. However newly opened stores tend to be of at least 2000 sq meters and preferably 2500 sq metres. With the introduction of its food home store format, Waitrose has also started to build in out of town locations, however, this account for only a very small share. Costs and benefits of marketing approach The principal benefit of marketing is that it enables companies to maximise their potential and reach the right customers at the right time. But any organisation should weigh up the costs approaching marketing. Every project is different and could end up with the costs mentioned below, Setting marketing focus structure Initial product development Building excellent services Attracting attentions of customers Building long-time relationships with: +customers +suppliers +distributors customer retention A proper approach to marketing involves understanding the customer and his or her needs: identifying the real needs of the market.  And the below benefits are more likely to happen; Profits Customer loyalty and trust Long term goal Reputation PEST Analysis PEST Analysis is used to finding out if the market is in growth or decline, or has potential and the direction of the business. PEST analysis is manly used for measurement implement. External factors usually are beyond the firms control and many of different times can cause problem and treats for a business, but external environment also creates new opportunities, this is different for each country because they have different rules and guidelines. Pest analysis can be used for market and business development and decision making.  Ã‚   Waitrose PEST Analysis Political: The Government remains firmly committed to the objectives of PPG6, which seeks to sustain and enhance the vitality and viability of our existing city, town, district and local centres and to make them the focus for retail investment à ¢Ã¢â€š ¬Ã‚ ¦means that it is very difficult to get planning permission for out-of-town stores. The Competition Commissions report The Supply of Groceries from Multiple Stores in the United Kingdom, published in 2000, stated that the leading supermarkets do not operate as a cartel to keep food prices unduly high. (Key Note, 2001, Supermarket Services) Although some questionable practices were found (selling product at a loss, lower prices in areas of high competition), the Commission did not recommend any corrective actions. EU Competition might not be as generous as the Competition Commission and therefore might order changes. If the introduction of the congestion charge is successful in London, it is likely that this kind of scheme will be extended to other big cities. Economic The takeover of Safeway by Morrison is an indicator that competition is getting more intense with fewer but bigger players. Social Demand for organic and healthy foods has increased and most retailers have responded to that trend. Today customers are less prepared to pay a premium price for organic foods, which is why retail chains have started to offer own brand organic products. Waitrose has long been offering these kinds of products. Busier lifestyles increased the demand for convenient foods/ ready meals. Also notable is an increasing demand for exotic and ethnic foods from consumers. The public has become more environmentally aware and Waitroses strategy fits well into this Almost 70% of women are working and working times are longer than in any other European Country. However, women are still doing the majority of the shopping. More than 75% of shopping trips are made by car. Public transport links are even declining as a percentage. Technological Online shopping is a major new opportunity for retailers and the UK offers a good market for this with the highest percentage of people online across the EU. And already more British food shoppers have converted to online grocery shopping than in any other country (Keynote, 2001, The Internet Grocery Market) Tesco is now the worlds biggest Internet grocer. Information technology and Communication has enabled more sophisticated store management, with detailed statistics of products sold being made available, thus facilitating the ordering of new stocks. More attributes of the store can be steered centrally such that costs are reduced, margins increased and sales enhanced. Stakeholders of Waitrose and their influence in marketing. A stakeholder is a person who interests a business. The stakeholders in Waitrose are: Customers: without customers Waitrose would not survive. Sales provide revenue. Employees: Waitrose has many employees in all aspects of their business.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Owners and shareholders: Waitrose have people that own parts of the company and get a part of profit. If they invested money successfully then they will make money for Waitrose. But if it is not, they will lose money. The local community: their interest in business activities and operations that could result in damage to the local environment such as the building of housing on green-field sites. Pressure groups: their main concern is the products that Waitrose are selling.   Suppliers: Suppliers selling their goods to Waitrose. Financial: Waitrose would not survive without money. Waitrose loan money from e.g. bank. Stakeholders within Waitrose have different interests in the business like, Customers have an interest in the production and services that Waitrose provide. The range of goods or services offered in the Waitrose. Also the price of these and the quality, and the range of additional facilities and services such as free home delivery. The customers also have interest on the attitude of staff and the overall performance of the organisation in this case Waitrose. The Employees have an interest in success of Waitrose as this can affect their wages and long-term employees with the company. Also employees have an interest on the way which they are treated e.g. they want be treated fairly and to do interesting work. They want to be paid a fair rate in relation to other people worked in Waitrose with the same qualifications and experience. They have interest in receiving sick pay and holiday pay. Owners and shareholders have interest in the amount of profit that is made. How much money Waitrose has invested? All shareholders have one vote for each share. Large institutional shareholders like Waitrose may hold several hundred thousand shares and they can use their votes to influence the way company is run. Also they have interest on the health and safety of customers and employees. The local community has an interest in many of the business activities taking place in an area. E.g. residents of a large housing state might welcome a supermarket opening the edge of their estate but be concentrated but the number of Lorries making late deliveries to the store. Also local community may be concentrated about business activities and operations that could result in damage to the local environment.  ·Ã‚  Ã‚  Ã‚  Ã‚  The government have interest on employment of people, more taxes off Waitrose. They want employ the people that could be the best for customers. Government is also interested in business for political reasons. The government want to retain power aim to be re-elected. If the economy is healthy, then the government receives more money. Pressure groups have interest in what kind of products Waitrose are selling and if they harm the environment or have been animal tested. There are thousands of pressure groups in Britain including: trade unions and the TUC, most charities e.g. Amnesty International, many famous environmental groups such as Greenpeace. The interests of a specific pressure group will depend upon who it represents. For example The TUC and trade unions represent the views of employees and campaign on issues such as health and safety.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Suppliers have interest on in selling their goods to Waitrose for a fair price. To be successful themselves, they need to keep receiving orders from buyers. Some suppliers dislike being dependent on business buyers so they extend their operations to sell direct to the final consumer for example, many breweries own their own pubs and restaurants and petrol companies have their own petrol stations. Equally some business do not like being dependent on suppliers. Financiers have interest in putting money into a business like Waitrose. If a grant has been provided, there will be checks ensure the money is used as agreed. If the financier has provided a loan, the business must honour its repayment commitments. Porters Five Force Analysis for Waitrose This is a means of identifying the forces which affect the level of competition in the retail industry. Threat of New Entrants Economies of scale in terms of square footage of shopping area and breadth of distribution channels are all critical factors in the U.K market. Larger stores can stock and sell many more products faster which is consistent with both their customers and suppliers preferences. Brand loyalty of customers in the sector is relatively high in that existing players have built a certain amount of goodwill with customers through loyalty and own branded credit cards. Scarcity of suitable real estate for shopping centres consequent to the absorption by the existing players as well as government legislation placing strictures on further out of town development. New entrants have limited access to U.K distribution channels as these channels are controlled by existing players. Access is typically being gained through mergers and acquisitions. There are very low switching costs to customers in the market and so market share can typically be gained by leveraging price and product range variables.  Ã‚   Existing players have accrued cost advantages due to experience curve effects of operation with  fully depreciated assets.   Power of the Supplier Supplier power tends to be relatively low for the most part in the U.K market as there are a small number of significant operators in the market. However in certain segments of the market for example washing powder where Procter and Gamble and Unilever enjoy a virtual duopoly. As own brands are emerging as a growing segment of the goods portfolio of large grocery multiples due to the higher margins available, even large suppliers manufacturers such as Unilever, Nestle, PepsiCo have been increasingly producing   for own labels despite potential competition to their own brands. Some however such as Kelloggs, Coca Cola and Gillette do not agree to such arrangements as they consider it prejudicial to their quality reputation. Power of the Buyer Buyer power is particularly strong in the U.K grocery retailing industry where there is an extremely high concentration of buyers. Tesco, Sainsbury and Asda dominate the market. For smaller retailers joining a buying group is an important element of survival and give members enhanced economies of scale in purchasing. These groups however play only a small and declining role in the market since they do not buy on the scale of the large supermarkets and also cannot guarantee sizeable shelf space to major suppliers. Consequently they obtain lower discounts than the major chains. Wholesaling and distribution have been internalised and the retailer controls them directly. The cost of switching suppliers in the U.K market is very low and involves negligible risk.   Threat of substitutes Though Tesco has successfully improved its margins by increasing the ratio of non-food to food in its superstores it has moved into other competitive arenas e.g. its foray into furniture and household appliances has put it on a collision course with household appliance retailers like Currys and Argos. Changes in public consumption; e.g. the loss of confidence in British beef during the B.S.E beef crises of 2001 or fear of the long term implications of consuming genetically modified foods. Competitive rivalry Four major firms dominate the U.K market at present but concentration has increased markedly in the 1993-1996 period with major multiples pursuing active policies of new store development. Over this period Tesco has overtaken Sainsbury to become the market leader while Asda has since being newly acquired by Wal-Mart been threatening to take Sainsburys slot. There is no genuine differentiation between products therefore the principal rivalry tends to revolve around pricing and perceived value for money. Own-Label is increasingly becoming an important differentiator. Information Technology offers modern retailers the potential to speed up stock replenishment while reducing the cost of distributing products as well as strengthening links between the retail chains and their customers. Players which are most innovative in adapting technologies for these purposes tend to have a decisive advantage in the market. Strategies of the larger players are fairly similar in that larger players typically employ growth by international acquisition in emerging markets and by increasing their exposure to the non food segment of the market. Players in the lower echelon such as Sainsburys have since embarked upon a strategy of consolidation around a core business of food while maintaining a presence in the international arena. Other Global competitors such as Carrefour/Promodes just across the channel may gain entry positions to the U.K market by way of acquisition of weaker companies. Segmentation Undifferentiated marketing assumes everyone is the same and aims a particular product at everyone. Advantages: easy to plan, doesnt miss anyone. Disadvantages: can be wasteful, ignores segmentation, can lead to disappointing sales. This applies to market coverage strategy whereby a company ignores differences within a market and attempts to appeal to the whole market with a single basic product line and marketing strategy. Undifferentiated marketing relies on mass distribution and mass advertising, aiming to give the product a superior image in the minds of consumers. It is cost effective because there is only one product line to be produced, inventoried, distributed, and advertised. Also the absence of segmented market research lowers the costs of consumer research and product management. Concentrated Marketing:   This is where an organisation concentrates its marketing effort on one particular segment. The firm will develop a product that caters for the needs of that particular group. For example Rolls Royce cars aim its vehicles at the premium segment, same as Harrods within the UK. Concentrated marketing is when the message is aimed at just one small market. Advantages: Small firms can concentrate their marketing, allows a specific mix to be developed. Disadvantages: Ignores other areas of the market, can cause problems in future as may make it more difficult for company to expand. Some companies, particularly smaller companies, identify a comparatively small segment of the market on which to concentrate their marketing effort. By selecting a niche in the market for themselves, they hope to avoid head on competition with larger and more powerful rivals. A classic example of a successful product in a small market is the hand-made Morgan sports car (UK), the demand for which keeps the companys order books filled. Rolls Royce, though a much larger company, has been equally successful in catering to a small but affluent segment of the international market. Niche marketing, as concentrated segmentation is sometimes called, is currently very popular. It is no guarantee of a safe haven, however, since mass marketers will only ignore niches as long as they see no way to compete in them profitably and as long as they are not threatened by them. Should an opportunity or a threat be detected, however, the market power of the mass marketer would prove very uncomfortable fo r the richer. Proposed Waitroses segmentation Waitroses differentiation strategy and its competitive industry were analysed. The selection of the location can be identified as one of the most influential decisions in the life of a store. Various methods are described in order to help identify the most suitable location. The merits and problems of online shopping are explained and it is regarded as too early to evaluate Waitroses performance in this segment. Market segmentation allows Waitrose to identify different groups of buyers who share similar definable needs and behaviours. (Debbie Anderson) Whilst Behaviouristic responses are fundamental to segmenting Waitroses market as factors such as usage rates, impulse purchases, loyalty, and sensitivity to marketing mix factors allow for conclusions and positioning within consumer markets. Waitrose seems to segment its market based on simple variables such as incomes and Geographics (geodemographics). This has been identified by associating the number of Waitrose stores in the south of England with the average incomes, showing that Waitrose is aiming at the higher income earners at the upper end of the market, and segmenting itself toward the social groups of A, B and C1. There are no Waitrose stores in areas such as Newcastle, Middlesbrough, Liverpool and Bradford, Britains poorest regions indicating that Waitrose would not benefit financially from these areas. The use of Geo demographics is a fast and efficient way of identifying trends within certain geographical areas, allowing Waitrose to divide a market into different groups based on social class and lifestyle characteristics. Segmentation helps the marketers to distinguish one customer group from another within a given market and thereby enables him to decide which segment should form his target market. Targeting strategy Once a firm has successfully identified the segments within a market, the next step is to target these segments with products that closely match the needs of the customers within that segment.   There are a number of targeting strategies, including: Niche/concentration marketing this is concerned with targeting one particular, well-defined group of customers (a niche) within the overall market.   An example is, Jordans, the cereal company, adopted this approach by targeting groups of customers interested in organic products at a time when this group of consumers represented a relatively small proportion of the overall market.   Niche markets can be targeted profitably by small firms who have relatively small overheads and, therefore, do not need to achieve the volume of sales required by larger competitors.   The main disadvantages of niche markets are that the potential for sales growth and economies of scale may be limited, and the survival of the firm may be seriously affected if sales begin to decline. Mass/undifferentiated marketing this is concerned with selling a single product to the whole market.   This strategy is based on the assumption that, in respect to the product in question, customers needs are very similar if not identical.   The main benefit for the firm is that it can produce on a large scale, benefiting from low unit production costs via economies of scale.   These lower costs can be passed on to the consumer in the form of lower prices because, although profit margins on each item sold may be lower, high sales volume should generate large profits over

My Goal - A Career in the Computer Industry :: Personal Narrative Writing

My Goal - A Career in the Computer Industry To have a goal, you must first find one to pursue. Then, you must decide on the steps necessary to reach that goal and proceed to complete those steps. Ultimately, after all your steps are finish, you will achieve your goal. The goal I pursue is that of becoming a self-employed web designer, and I have decided on, and implemented, many steps needed to reach that goal. Having started college, I have begun an important step towards my goal. However, I decided on many of the steps years before I started college. Growing up, I strongly desired a career in the computer industry. I enjoyed working with almost anything related to the computer field, but I was not sure specifically which area of this broad field I would enjoy most. Though my interests were so extensive, I found myself strongly leaning towards computer graphics. I decided to pursue a career in web design, an area with a great demand for imaging skills, as well as a diversity and abundance of job opportunities. After deciding on my goal, I started to research what my next steps should be. The first step was to choose a degree pertaining to web design and to find a college that offered this degree. I decided to obtain a Computer Science (CS) degree, as it covered a broad area of computer study. I researched colleges within the state of Montana, in order to avoid the costs of out-of-state tuition, and found two colleges that looked promising: Montana Tech in Butte, and Montana State University (MSU) in Bozeman. Before deciding which to attend, I took nine credits at Carroll College in Helena and three credits at the Helena College of Technology to get a head start in my CS program. I tried to take classes that would transfer into both Montana Tech and MSU, but in the end, MSU would not accept all of my classes. This fact, combined with scholarship incentives, aided my decision to attend Montana Tech in pursuit of a CS degree. Having started college, I have begun the next step towards achieving my goal, but not without complications. Although I remained in the CS program for much of the first semester, I switched degrees about two-thirds of the way through. I found that I would be learning mostly computer programming in the CS degree and would not learn many useful skills pertaining to my goal.

College Admissions Essay: Aunt Joan and Yoga :: College Admissions Essays

Aunt Joan and Yoga Up until about 40 years ago, yoga was practically unknown to most Americans. When it was introduced to the United States in the '60s, people believed in the incorrect stereotype that it was done only by "hippies," "flower children," and "druggies." Today the term "yoga" is more widely known, now that it is becoming trendier. Yoga is a discipline with a scientific background that was developed over 2000 years ago. In this system of self-development the restless mind is calmed and energy is placed into constructive channels. It is not a religion as some people may be led to believe. It is a philosophy of life. The lessons learned are just as relevant today as they were when they were first created, still keeping the main principle that before you can train your mind to reach a higher consciousness you must first discipline your body. Yoga's popularity is largely due to its wide range of benefits, including therapeutic effects, muscle toning, energy increasing and concentration of the mind. It is also in question as to whether yoga should be considered an art form. My aunt, Joan Brown, is a hatha yoga instructor and is of the opinion that her profession is related to dance. She considers yoga and dance to be part of a natural partnership, both being creative, using fluid movements, stretching, and flexing. Correct breathing is also necessary to be successful in both dance and yoga. Many yoga instructors are known to have some dance training as well. There is also a best-selling video that The New York City Ballet Co. has created which combines dance steps and yoga postures. Joan grew up on the northwest side of Chicago and began studying hatha yoga in the early '70s and has continued to do so ever since. She studied the science and philosophy of yoga at the Himalayan Institute for about 12 years and then later at the Temple of Kriya Yoga for approximately 11 years. Joan feels fortunate that she got started on this path at the right time because she had the opportunity to study under the great teachers that had come from India. For her to become an instructor of yoga, a bachelor degree in the arts wasn't needed, but specific studies were. She completed her certification Level 1 and Level 2 at the Temple of Kriya Yoga.

Reverse Anorexia in Bodybuilders Essay -- Health Nutrition Exercise Pa

Reverse Anorexia in Bodybuilders Women compose the overwhelming majority of the reported cases of eating disorders. The, desire to be thin consumes many young women who idealize the false and unrealistic model form depicted in popular magazines. Recently, researchers have started to appreciate the role of exercise in the development of eating disorders. This shift has illuminated the striking influence of sports on body image satisfaction in men as well as women. The importance of a fit physique has grown increasingly salient to men in modem society as indicated by the rise of hypermasculine action heroes such as Arnold Schwartzenegger and Sylvester Stallone. One growing sport, bodybuilding, now has the sixth largest sports federation and has come to the attention of researchers. In the last few years, researchers have linked bodybuilding to an overwhelming drive for lean muscle mass coined "reverse anorexia" by Pope, Katz, and Hudson (1993) and "bigameraria" by Taylor(1985). The bodybuilders' obsessional behavior r esembles anorexia nervosa with remarkable similarity except that the drive for enormous muscles replaces the drive for thinness. This alarming psychological syndrome may motivate bodybuilders and weightlifters, to a lesser extent, to relinquish friends, to give up responsibilities, to pursue unusual diets, to overtrain and to risk their health by abusing steroids. Reverse Anorexia in Bodybuilders Bodybuilders who exhibit reverse anorexia strive constantly to gain more lean body mass, but even when successful persist in believing their size is inadequate. Pope et al. (1993) found that 8% of their bodybuilder subjects insisted that they were ver small when they were really big and muscular. This belief aff... ... 148, 917-922. Pasman, L., & Thompson, J. K. (19-8-8). Body and eating disturbance in -obligatory runners, obligatory weightlifters, and sedentary individuals. International Journal of Eating Disorders, 7, 759-769. Pope, H. G., & Katz, D. L. (1988-)., Affective and. psychotic syndromes associated with use of anabolic steroids. American Journal of Psychiatry, 145, 487-490. Pope, H. G., Katz, D. L., & Hudson, J. 1. (1993). Anorexia nervosa and "reverse anorexia" among 108 male bodybuilders. Comprehensive Psychiatry, 34(6), 406-409. Schwartzenegger, A., & Hall, D. K. @ 19-82). Arnold- The education a builder. New York: Pocket Books. Taylor, W. N. (1985). Hormonal Manipulation: A new era of monstrous athletes. Jefferson, N. C.: McFarland. Yates, A. (I991). Compulsive Exercise and the Eating disorders. New York: Brunner/ Mazel, Inc.

P&G Grooming Performance

PENETRATION RATE OF MAIN PLAYERS IN B&R MARKET In 2011, the whole B&R market penetration sunk into a sap situation, the penetration of the whole market by itself dropped from 43. 5to 41. 6(%). The penetration rate of P&G in year 2011 decreased by 8. 3% compared with that in 2010, and continued a downside trend by the first quarter of 2012 by 7. 5%. Compared with BIC, who increased 5. 8 % penetration in 2011 followed by a 10. 9% drop by 1st quarter of 2012, ENEGIZER first 1. 8% drop followed by a continuous 9. 8% drop, and other retailed brand which decreased by 9. % followed by another downturn of 9%, P&G in its B&R area did not do well in gaining potential customers during 2011. And looked more precisely in specific products of P&G, as the chart shows below, despite some badly performance products , there are still some products doing well in 2011, for example, the best performance products are PROGLIDE MANUAL and PROGLIDE POWER, which were newly trade-up in 2011 and caught the most new consumers during one year and still promise an increasing trend. G2 also did well in 2011, making an increase of 35 penetration points both in male system and male system blades.Moreover, despite the penetration decrease in male system and male system blades, MACH 3 made an increase of 5 and 33 in penetration points in male razors and disposables respectively. In contrast, FUSION series were all losing power to attract new customers, substantially, FUSION MANUAL dropped 32 penetration points in male system , 27 in male sys blades , and 14 in male razors, what’s worse than that, FUSION POWER lost nearly 40 points in male system, 34 in male sys blades and almost 69 in male razors. CONTOUR also faced a 15-point- decrease, and SENSOR 3 dropped 5 points each in male system and male system blades.Some of the products are losing attractiveness to new customers partly because the trade-up products are replacing their positions in the market, for instance, ever since BLUE 3 march ed into the market, it enjoyed a 8 points’ increase in penetration while BLUE 2 faced a responding decrease of as many as 17 penetration points in the market, therefore for these products staying still may make them sifted out, either upgrade the functions or accelerate the renewal may save those products from continuing losing customers. PENETRATION POINT IN 2011 VS YAG | MALE SYSTEM| MALE SYS BLADES| MALE RAZORS| DISPOSABLES| CONTOUR| -15| | | |G2| 35| 35| | | MACH3| -5| -5| 4| 33| SENSOR3| -16| -16| 1| -7| | | | | | FUSION| -8| -4| -9| | FUSION MANUAL| -32| -27| -14| | FUSION POWER| -40| -34| -69| | PROGLIDE MANUAL| 148| 131| 90| | PROGLIDE POWER| 93| 242| 34| | BLUE2| | | | -17| BLUE3| | | | 8| TOTAL| -7| -5| -9| -8| In 2011, P&G increased 1 point and 4 points respectively in number of purchase act and the average spending per purchase act in B&R& disposables compared with that in 2010, while ENERGIZER did not generate any changes in both measurements and BIC increased 12 points in average spending per purchase act and stayed still in purchase act volume.As we can see from the bar chart above, compared with the year before, P&G male system and male system blades both increased 2 points in number of purchase acts and 3 in average spending per purchase act(among which PROGLIDE did the best: 32 points and 34 points increase of purchase act number in male system and male sys blades, 27 point’ increase and 50 points’ increase of spending per purchase act in male system and male blades system respectively) while male disposables decreased 2 points in purchase act volume(among which G2 decrease the most: 12 points decrease) but increased 3 points spending /act(among which MACH 3 decreased 18 points while SENSOR 3 increased 12 points), and male razors did the worst performance as it dropped 2 points in purchase volume and 5 points in spending/ act, among which FUSION MANUAL did the worst(23 points decrease in spending per purchase act ).